George Washington picks up honours from military after ongoing Covenant campaign
The George Washington Hotel’s enthusiastic support of the Armed Forces Covenant initiative has seen it pick up bronze and silver awards in quick succession. And in 2021 the hotel plans to go for gold – the Covenant’s highest award – to complete a set of honours to be proud of.
The hotel has been a keen backer of the initiative, which aims to find jobs suitable to the skills of ex-servicemen and women. And after attaining a bronze award from the AFC earlier the year, the hotel has now been presented with their silver,
General manager, Ian Gray, said: “It was an honour for the hotel and for the staff to receive the silver award so quickly after the bronze – it underlines the fact that we are stepping up our commitment to tackling the issue of helping military personnel once they leave the Forces.
“These awards are hard-earned but well worth it because of the importance of the campaign”
At the heart of The Armed Forces Covenant is a voluntary pledge not to discriminate against members of the armed services. The covenant supports serving personnel, service leavers, veterans, and their families and is supported by local authorities across Great Britain as well as thousands of businesses.
It focuses on helping members of the armed forces community to have the same access to government and commercial services and products as any other citizens, and not be disadvantaged or marginalised.
The George Washington gained the silver award largely on the basis of efforts to become a hub for Armed Forces Covenant work. The hotel hosted two mass signings to the Covenant with local businesses across the North-East becoming part of the initiative.
That included the 300th signing, bringing together key businesses with the hotel manager, Ian Gray, directly canvassing companies like Heineken UK, AFS and WF Blakemore and Sons to sign up.
In addition, the hotel adjusted its HR policy to accommodate additional leave for reservists and committed to actively seeking to employ ex-services personnel.
Manager Ian added: “The hotel is very proud of its ongoing and developing links with the Armed Forces, whose job it is to keep us all safe.
“Being part of the Armed Forces Covenant not only makes business sense but also helps demonstrate commitment more broadly to our Armed Forces and to promoting British values.
“One of our targets in 2021 is to go for Gold and have the clean sweep of awards.
“The ethos of the Armed Forces has never been more relevant to the hotel and hospitality industry, given that with Covid-19 we are facing a challenge that will need dedication, determination, organisation and courage to overcome.”Back